| Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications A Dwivedi, R McDonald European Journal of Marketing 52 (7/8), 1387-1411, 2018 | 10 | 2018 |
| The theoretical foundations of nonprofit competition: a resource-advantage theory approach O Topaloglu, RE McDonald, SD Hunt Journal of Nonprofit & Public Sector Marketing 30 (3), 229-250, 2018 | 7 | 2018 |
| Patterns of Competition in Emerging Industries from the Automobile to the Personal Computer: An Abstract RE McDonald Academy of Marketing Science World Marketing Congress, 429-430, 2018 | | 2018 |
| Mission-Based/Non-Financial Performance Metrics for Nonprofit Organizations: Policy and Practice: An Abstract RE McDonald, J Masselli Academy of Marketing Science World Marketing Congress, 569-570, 2018 | | 2018 |
| Marketing Benchmarking, Triangulated Isomorphism, and Firm Strategy RE McDonald, RK Mitchell | | 2017 |
| Marketing benchmarking, triangulated isomorphism, and firm strategy JM Hansen, RE McDonald, RK Mitchell Creating Marketing Magic and Innovative Future Marketing Trends, 533-543, 2017 | 2 | 2017 |
| Celebrity endorsements, self-brand connection and relationship quality A Dwivedi, LW Johnson, R McDonald International Journal of Advertising 35 (3), 486-503, 2016 | 18 | 2016 |
| From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies RE McDonald, J Weerawardena, S Madhavaram, G Sullivan Mort Management Research Review 38 (9), 970-991, 2015 | 44 | 2015 |
| Celebrity endorsement, self-brand connection and consumer-based brand equity A Dwivedi, LW Johnson, RE McDonald Journal of Product & Brand Management 24 (5), 449-461, 2015 | 94 | 2015 |
| Examining the effects of celebrity endorsements on brand equity and self-brand connection A Dwivedi, L Johnson, RE McDonald 4th International Consumer-Brand Relationship Conference, 449-461, 2015 | | 2015 |
| Active learning to improve presentation skills: The use of Pecha Kucha in undergraduate sales management classes RE McDonald, JM Derby Marketing Education Review 25 (1), 21-25, 2015 | 13 | 2015 |
| Metaphors and Sales Management: A Review and the Development of Knowledge Grafting as a Theoretical Metaphor for Knowledge-Based Sales Management Strategy S Madhavaram, RE McDonald Revolution in Marketing: Market Driving Changes, 142-142, 2015 | | 2015 |
| The Role of Organization Mission and Commitment to Excellence in the Innovation Process in a Non-Profit Motivated Organization RE McDonald New Meanings for Marketing in a New Millennium, 164-165, 2015 | | 2015 |
| The impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluation A Dwivedi, RE McDonald, LW Johnson Journal of Brand Management 21 (7-8), 559-578, 2014 | 19 | 2014 |
| Understanding the Competitive Environment of Nonprofit Organizations: A Resource-Advantage Theory Approach O Topaloglu, RE McDonald Association of Marketing Theory and Practice 2014, 2013 | 1 | 2013 |
| An Analysis of Managers' Resource Allocation Dilemma in a Fixed Capacity Situation MA Levin, RE McDonald, JB Wilcox Journal of Marketing Theory and Practice 21 (3), 331-340, 2013 | | 2013 |
| Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness: The role of marketing strategy in new product performance and shareholder value JM Hansen, RE McDonald, RK Mitchell Journal of the Academy of Marketing Science 41 (3), 300-319, 2013 | 28 | 2013 |
| Measuring intellectual capital: A new model and empirical study. R Arshad, NH Ab Samad, A Kamaluddin, N Roslan, R O'Connor, P Elson, ... Asian Journal of Scientific Research 9 (2), 1688-1698, 2012 | | 2012 |
| Knowledge-based sales management strategy and the grafting metaphor: Implications for theory and practice S Madhavaram, RE McDonald Industrial Marketing Management 39 (7), 1078-1087, 2010 | 20 | 2010 |
| Sustainability of nonprofit organizations: An empirical investigation J Weerawardena, RE McDonald, GS Mort Journal of World Business 45 (4), 346-356, 2010 | 338 | 2010 |
Sreedhar MadhavaramProfessor of Marketing, Texas Tech UniversityDirección de correo verificada de ttu.edu
