Robert E. McDonald
Robert E. McDonald
Dirección de correo verificada de ttu.edu
TítuloCitado porAño
Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: A conceptual framework and research propositions
S Madhavaram, V Badrinarayanan, RE McDonald
Journal of advertising 34 (4), 69-80, 2005
4242005
An investigation of innovation in nonprofit organizations: The role of organizational mission
RE McDonald
Nonprofit and voluntary sector quarterly 36 (2), 256-281, 2007
3732007
Sustainability of nonprofit organizations: An empirical investigation
J Weerawardena, RE McDonald, GS Mort
Journal of World Business 45 (4), 346-356, 2010
3342010
Celebrity endorsement, self-brand connection and consumer-based brand equity
A Dwivedi, LW Johnson, RE McDonald
Journal of Product & Brand Management 24 (5), 449-461, 2015
882015
Volunteer dedication: Understanding the role of identity importance on participation frequency
DA Laverie, RE McDonald
Journal of Macromarketing 27 (3), 274-288, 2007
822007
Knowledge entrepreneurship: Linking organizational learning and innovation
RE McDONALD
572002
Developing a learning orientation: The role of team-based active learning
DA Laverie, S Madhavaram, RE McDonald
Marketing Education Review 18 (3), 37-51, 2008
502008
From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies
RE McDonald, J Weerawardena, S Madhavaram, G Sullivan Mort
Management Research Review 38 (9), 970-991, 2015
442015
The value of competition: competitive balance as a predictor of attendance in spectator sports
MA Levin, RE McDonald
International Journal of Sports Marketing and Sponsorship 11 (1), 2-19, 2009
422009
Technological innovations in hospitals: what kind of competitive advantage does adoption lead to?
RE McDonald, N Srinivasan
International Journal of Technology Management 28 (1), 103-117, 2004
382004
Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness: The role of marketing strategy in new product performance and shareholder value
JM Hansen, RE McDonald, RK Mitchell
Journal of the Academy of Marketing Science 41 (3), 300-319, 2013
282013
Knowledge-based sales management strategy and the grafting metaphor: Implications for theory and practice
S Madhavaram, RE McDonald
Industrial Marketing Management 39 (7), 1078-1087, 2010
202010
The impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluation
A Dwivedi, RE McDonald, LW Johnson
Journal of Brand Management 21 (7-8), 559-578, 2014
192014
WHAT FIRMS LEARN DEPENDS ON WHAT FIRMS KNOW: THE IMPLICATIONS OF PRIOR KNOWLEDGE FOR MARKET ORIENTATION.
RE McDonald, S Madhavaram
Marketing Management Journal 17 (1), 2007
182007
Celebrity endorsements, self-brand connection and relationship quality
A Dwivedi, LW Johnson, R McDonald
International Journal of Advertising 35 (3), 486-503, 2016
172016
Active learning to improve presentation skills: The use of Pecha Kucha in undergraduate sales management classes
RE McDonald, JM Derby
Marketing Education Review 25 (1), 21-25, 2015
132015
RA THEORY AS A POST-CHICAGO ARGUMENT FOR LEGAL COOPETITION.
MA Levin, RE McDonald
Marketing Management Journal 16 (2), 2006
112006
Cheers! A Means‐End Chain Analysis of College Students’ Bar‐Choice Motivations
RE McDonald, T Wagner, MS Minor
Annals of Leisure Research 11 (3-4), 386-403, 2008
102008
Videotaped role play exercises in large Sales Management classes.
RE McDonald
Journal for Advancement of Marketing Education 8, 2006
102006
Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
A Dwivedi, R McDonald
European Journal of Marketing 52 (7/8), 1387-1411, 2018
92018
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20