| Profiling adopter categories of internet banking in India: an empirical study BJS Mann, SK Sahni Vision 16 (4), 283-295, 2012 | 25 | 2012 |
| Inter-relationship of web site interactivity and customer outcomes: Building trust in Internet banking web site BJS Mann, SK Sahni Global Business Review 12 (1), 99-115, 2011 | 22 | 2011 |
| Role of trust and customer loyalty in reducing perceived security risk in internet banking. BJS Mann, SK Sahni IJEB 10 (4), 331-354, 2013 | 13 | 2013 |
| Exploring the drivers of status consumption for the wedding occasion BJS Mann, SK Sahni International Journal of Market Research 57 (2), 179-202, 2015 | 10 | 2015 |
| An Empirical Study Exploring Factors Influencing Tweenagers' Purchase Intention Y Ahuja, SK Sahni Journal of Commerce and Management Thought 8 (2), 338, 2017 | 5 | 2017 |
| The Moderating Impact of Gender on the Determinants of Behavioral Intention Towards Internet Banking in India BJS Mann, SK Sahni IUP Journal of Bank Management 17 (4), 7, 2018 | 1 | 2018 |
| Unravelling the Personality Traits moderated by Locus of Control of Green Products: A Conceptual Analysis SK Sahni, MK Osahan Asian Journal of Management 9 (2), 875-879, 2018 | 1 | 2018 |
| Green Lifestyle Dimensions and Cultural Orientation of the Users of Green Products: A Conceptual Analysis. SK Sahni, MK Osahan IUP Journal of Business Strategy 16 (2), 2019 | | 2019 |
| Identifying the relationship between cultural dimensions and consumer decision making styles BJS Mann, SK Sahni Business & Social Sciences Journal 4 (1), 31-69, 2019 | | 2019 |
| Materialism as Predictor of Purchase Intention Towards Counterfeit Products: A Conceptual Framework LR Singh, SK Sahni IUP Journal of Management Research 18 (1), 53-63, 2019 | | 2019 |
| Examining the inter-relationship between reference group, media influence, individual factors and purchase intention of the Indian Tweenagers Y Ahuja, SK Sahni Business & Social Sciences Journal 3 (2), 31-52, 2018 | | 2018 |
| Marketing to Tweenagers': Delving into their Choice of Media and its Influence on their Purchase Intention SK Sahni, Y Ahuja PACIFIC BUSINESS REVIEW INTERNATIONAL 9 (9), 76-86, 2017 | | 2017 |
| Exploring the Drivers of Status Consumption BJS Mann, SK Sahni LISTENING TO CONSUMERS OF EMERGING MARKETS, 17, 2014 | | 2014 |
| Management Case PK Bhaumik, SK Jain, P Goel, S Sehgal, A Pandey, BJS Mann, SK Sahni, ... The Journal of Business 16 (4), 2012 | | 2012 |
| Today’s Tweenager, Tomorrow’s Customer: A Holistic Model towards Understanding the Consumer Group for Gaining a Sustainable Competitive Advantage SK Sahni, Y Ahuja SUSTAINABILITY, 0 | | |
Bikram Jit Singh MannProfessor, University Business School. Guru Nanak Dev UniversityDirección de correo verificada de gndu.ac.in
