| What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness Y Liu, LJ Shrum Journal of advertising 31 (4), 53-64, 2002 | 1231 | 2002 |
| Buyer characteristics of the green consumer and their implications for advertising strategy LJ Shrum, JA McCarty, TM Lowrey Journal of advertising 24 (2), 71-82, 1995 | 864 | 1995 |
| The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior JA McCarty, LJ Shrum Journal of business research 30 (1), 53-62, 1994 | 674 | 1994 |
| The role of television in the construction of consumer reality TC O'Guinn, LJ Shrum Journal of consumer research 23 (4), 278-294, 1997 | 570 | 1997 |
| The influence of individualism, collectivism, and locus of control on environmental beliefs and behavior JA McCarty, LJ Shrum Journal of Public Policy & Marketing 20 (1), 93-104, 2001 | 537 | 2001 |
| Media consumption and perceptions of social reality: Effects and underlying processes LJ Shrum Media effects, 66-89, 2009 | 499 | 2009 |
| Toward an understanding of consumer ambivalence C Otnes, TM Lowrey, LJ Shrum Journal of Consumer Research 24 (1), 80-93, 1997 | 387 | 1997 |
| The effects of television consumption on social perceptions: The use of priming procedures to investigate psychological processes LJ Shrum, RS Wyer Jr, TC O'Guinn Journal of Consumer Research 24 (4), 447-458, 1998 | 350 | 1998 |
| Processes and effects in the construction of social reality: Construct accessibility as an explanatory variable LJ Shrum, TC O'GUINN Communication Research 20 (3), 436-471, 1993 | 311 | 1993 |
| Psychological processes underlying cultivation effects further tests of construct accessibility LJ Shrum Human Communication Research 22 (4), 482-509, 1996 | 306 | 1996 |
| Television's cultivation of material values LJ Shrum, JE Burroughs, A Rindfleisch Journal of Consumer Research 32 (3), 473-479, 2005 | 274 | 2005 |
| Assessing the social influence of television: A social cognition perspective on cultivation effects LJ Shrum Communication Research 22 (4), 402-429, 1995 | 269 | 1995 |
| Phonetic symbolism and brand name preference TM Lowrey, LJ Shrum Journal of Consumer Research 34 (3), 406-414, 2007 | 265 | 2007 |
| A dual-process model of interactivity effects Y Liu, LJ Shrum Journal of Advertising 38 (2), 53-68, 2009 | 254 | 2009 |
| Conspicuous consumption versus charitable behavior in response to social exclusion: A differential needs explanation J Lee, LJ Shrum Journal of Consumer Research 39 (3), 530-544, 2012 | 253 | 2012 |
| The influence of self-construal on impulsive consumption Y Zhang, LJ Shrum Journal of Consumer Research 35 (5), 838-850, 2008 | 252 | 2008 |
| Processing strategy moderates the cultivation effect LJ Shrum Human Communication Research 27 (1), 94-120, 2001 | 228 | 2001 |
| The psychology of entertainment media: Blurring the lines between entertainment and persuasion LJ Shrum Taylor & Francis, 2012 | 208 | 2012 |
| Mainstreaming, resonance, and impersonal impact. Testing moderators of the cultivation effect for estimates of crime risk J Shrum, D Bischak Human Communication Research 27 (2), 187-215, 2001 | 203 | 2001 |
| The measurement of personal values in survey research: A test of alternative rating procedures JA McCarty, LJ Shrum Public Opinion Quarterly 64 (3), 271-298, 2000 | 200 | 2000 |
