| Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity M Burghausen, JMT Balmer Journal of Business Research 67 (11), 2311-2323, 2014 | 78 | 2014 |
| Corporate heritage identity stewardship: A corporate marketing perspective M Burghausen, JMT Balmer European Journal of Marketing 49 (1/2), 22-61, 2015 | 59 | 2015 |
| Corporate branding in the retail sector: a pilot study M Burghausen, Y Fan Corporate Communications: An International Journal 7 (2), 92-99, 2002 | 51 | 2002 |
| Explicating Corporate Heritage, Corporate Heritage Brands and Organisational Heritage JMT Balmer, M Burghausen Journal of Brand Management 22 (5), 364-384, 2015 | 46 | 2015 |
| Repertoires of the corporate past M Burghausen, JMT Balmer Foundations of Corporate Heritage, 130-150, 2017 | 37* | 2017 |
| Repertoires of the corporate past: explanation and framework. Introducing an integrated and dynamic perspective M Burghausen, JMT Balmer Corporate Communications: An International Journal 19 (4), 384-402, 2014 | 37 | 2014 |
| Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory JMT Balmer, M Burghausen Journal of Brand Management 22 (5), 385-411, 2015 | 33 | 2015 |
| Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands FP Santos, M Burghausen, JMT Balmer Journal of Brand Management 23 (1), 67-88, 2016 | 32 | 2016 |
| Marketing, the past and corporate heritage JMT Balmer, M Burghausen Marketing Theory 19 (2), 217-227, 2019 | 7 | 2019 |
| Corporate branding as an integrative marketing concept: a conceptualisation and an exploration of its relevance in reference to the UK's retail sector M Burghausen University of Lincoln, 2000 | 4 | 2000 |
| Explicating corporate heritage identity stewardship theory from a corporate marketing perspective: a qualitative case study of Great Britain's oldest brewer M Burghausen Brunel University London, 2013 | 3 | 2013 |
| Corporate heritage identity stewardship M Burghausen, JMT Balmer Foundations of Corporate Heritage, 169-213, 2017 | 1 | 2017 |
| Making the British Museum: Corporate (heritage) marketing (work) as a form of aesthetic, identity and temporal work by “hybrid” stakeholders M Burghausen, I Varda 20th Symposium of the International Corporate Identity Group (ICIG …, 2018 | | 2018 |
| Manifestations of Omni-temporality: Toward a Theoretical Foundation of (Corporate) Brand Heritage Design M Burghausen 7th International Symposium on Heritage, History and Nostalgia, ESCE …, 2018 | | 2018 |
| Cultural heritage institutions as a corporate heritage brand: The case of the British Museum M Burghausen, I Varda 6th International Symposium on Corporate Heritage, History and Nostalgia, At …, 2016 | | 2016 |
| Corporate and Organisational Marketing in the 21st century: Challenges and opportunities in turbulent times (Introduction to the theme of the 19th ICIG symposium 2016) M Burghausen 19th Symposium of the International Corporate Identity Group (ICIG), at …, 2016 | | 2016 |
| Coming of Age: Celebrating the gestation and continuing relevance of corporate identity as a key corporate marketing concept M Burghausen, JMT Balmer 18th Symposium of the International Corporate Identity Group (ICIG), at …, 2015 | | 2015 |
| Exploring corporate design heritage: A strategic resource for corporate marketing? M Burghausen, FP Santos 5th International Symposium on Corporate Heritage, History and Nostalgia, at …, 2015 | | 2015 |
| Discovering and strategically activating brand heritage: The case of Claus Porto FP Santos, M Burghausen, JMT Balmer 3rd International Symposium on Heritage, History and Nostalgia, at Jönköping …, 2013 | | 2013 |
| Corporate heritage and the repertoire of the past: Towards a differentiated perspective on the past in corporate marketing M Burghausen, JMT Balmer 2nd International Symposium on Heritage, History and Nostalgia, at Brunel …, 2012 | | 2012 |
John M T BalmerProfessor of Corporate Marketing Brunel University LondonDirección de correo verificada de brunel.ac.uk
