Marylyn Carrigan
Marylyn Carrigan
Professor of Sustainable and Ethical Marketing, Director of Research, Keele Management School
Dirección de correo verificada de keele.ac.uk
TítuloCitado porAño
The myth of the ethical consumer–do ethics matter in purchase behaviour?
M Carrigan, A Attalla
Journal of consumer marketing 18 (7), 560-578, 2001
19892001
Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap
E Boulstridge, M Carrigan
Journal of communication management 4 (4), 355-368, 2000
6732000
Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market
M Carrigan, I Szmigin, J Wright
Journal of Consumer Marketing 21 (6), 401-417, 2004
5042004
The conscious consumer: taking a flexible approach to ethical behaviour
I Szmigin, M Carrigan, MG McEachern
International Journal of Consumer Studies 33 (2), 224-231, 2009
2842009
Consumer preferences for the marketing of ethically labelled coffee
P De Pelsmacker, W Janssens, E Sterckx, C Mielants
International marketing review 22 (5), 512-530, 2005
2312005
International green marketing: A comparative study of British and Romanian firms
C Gurău, A Ranchhod
International marketing review 22 (5), 547-561, 2005
2182005
A framework for sustainable marketing
R Gordon, M Carrigan, G Hastings
Marketing theory 11 (2), 143-163, 2011
1812011
The career identities of ‘mumpreneurs’: Women’s experiences of combining enterprise and motherhood
J Duberley, M Carrigan
International small business journal 31 (6), 629-651, 2013
1672013
Managing routine food choices in UK families: The role of convenience consumption
M Carrigan, I Szmigin, S Leek
Appetite 47 (3), 372-383, 2006
1642006
The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities
C Moraes, M Carrigan, I Szmigin
Journal of Marketing Management 28 (1-2), 103-128, 2012
1512012
‘What's so special about family business?’An exploratory study of UK and Irish consumer experiences of family businesses
M Carrigan, J Buckley
International Journal of Consumer Studies 32 (6), 656-666, 2008
1492008
Learning to love the older consumer
I Szmigin, M Carrigan
Journal of Consumer Behaviour: An International Research Review 1 (1), 22-34, 2001
1422001
A cross‐cultural study of the role of religion in consumers' ethical positions
M Carrigan, S Marinova, I Szmigin, B Cornwell, CC Cui, V Mitchell, ...
International Marketing Review, 2005
1372005
Will ethical consumers sustain their values in the global credit crunch?
M Carrigan, P De Pelsmacker
International Marketing Review 26 (6), 674-687, 2009
1332009
Building a political brand: Ideology or voter-driven strategy
P Reeves, L de Chernatony, M Carrigan
Journal of Brand Management 13 (6), 418-428, 2006
1292006
Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change
S Dibb, M Carrigan
European Journal of Marketing 47 (9), 1376-1398, 2013
1272013
Unlocking the potential of upstream social marketing
R Gordon
European Journal of Marketing 47 (9), 1525-1547, 2013
1192013
The value of health and wellbeing: an empirical model of value creation in social marketing
N Zainuddin, R Russell-Bennett, J Previte
European Journal of Marketing 47 (9), 1504-1524, 2013
1152013
The older consumer as innovator: does cognitive age hold the key?
I Szmigin, M Carrigan
Journal of Marketing Management 16 (5), 505-527, 2000
1132000
Fostering responsible communities: A community social marketing approach to sustainable living
M Carrigan, C Moraes, S Leek
Journal of Business Ethics 100 (3), 515-534, 2011
1122011
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