Marylyn Carrigan
Marylyn Carrigan
Professor of Sustainable and Ethical Marketing, Director of Research, Keele Management School
Dirección de correo verificada de keele.ac.uk
TítuloCitado porAño
The myth of the ethical consumer–do ethics matter in purchase behaviour?
M Carrigan, A Attalla
Journal of consumer marketing 18 (7), 560-578, 2001
19722001
Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap
E Boulstridge, M Carrigan
Journal of communication management 4 (4), 355-368, 2000
6712000
Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market
M Carrigan, I Szmigin, J Wright
Journal of Consumer Marketing 21 (6), 401-417, 2004
5042004
The conscious consumer: taking a flexible approach to ethical behaviour
I Szmigin, M Carrigan, MG McEachern
International Journal of Consumer Studies 33 (2), 224-231, 2009
2792009
Consumer preferences for the marketing of ethically labelled coffee
P De Pelsmacker, W Janssens, E Sterckx, C Mielants
International marketing review 22 (5), 512-530, 2005
2282005
International green marketing: A comparative study of British and Romanian firms
C Gurău, A Ranchhod
International marketing review 22 (5), 547-561, 2005
2172005
A framework for sustainable marketing
R Gordon, M Carrigan, G Hastings
Marketing theory 11 (2), 143-163, 2011
1782011
The career identities of ‘mumpreneurs’: Women’s experiences of combining enterprise and motherhood
J Duberley, M Carrigan
International small business journal 31 (6), 629-651, 2013
1672013
Managing routine food choices in UK families: The role of convenience consumption
M Carrigan, I Szmigin, S Leek
Appetite 47 (3), 372-383, 2006
1632006
The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities
C Moraes, M Carrigan, I Szmigin
Journal of Marketing Management 28 (1-2), 103-128, 2012
1512012
‘What's so special about family business?’An exploratory study of UK and Irish consumer experiences of family businesses
M Carrigan, J Buckley
International Journal of Consumer Studies 32 (6), 656-666, 2008
1462008
Learning to love the older consumer
I Szmigin, M Carrigan
Journal of Consumer Behaviour: An International Research Review 1 (1), 22-34, 2001
1402001
A cross‐cultural study of the role of religion in consumers' ethical positions
M Carrigan, S Marinova, I Szmigin, B Cornwell, CC Cui, V Mitchell, ...
International Marketing Review, 2005
1362005
Will ethical consumers sustain their values in the global credit crunch?
M Carrigan, P De Pelsmacker
International Marketing Review 26 (6), 674-687, 2009
1302009
Building a political brand: Ideology or voter-driven strategy
P Reeves, L de Chernatony, M Carrigan
Journal of Brand Management 13 (6), 418-428, 2006
1292006
Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change
S Dibb, M Carrigan
European Journal of Marketing 47 (9), 1376-1398, 2013
1272013
Unlocking the potential of upstream social marketing
R Gordon
European Journal of Marketing 47 (9), 1525-1547, 2013
1192013
The value of health and wellbeing: an empirical model of value creation in social marketing
N Zainuddin, R Russell-Bennett, J Previte
European Journal of Marketing 47 (9), 1504-1524, 2013
1142013
Thinking locally, acting locally? Conscious consumers and farmers’ markets
MG McEachern, G Warnaby, M Carrigan, I Szmigin
Journal of marketing management 26 (5-6), 395-412, 2010
1122010
Time, consumption, and the older consumer: An interpretive study of the cognitively young
I Szmigin, M Carrigan
Psychology & Marketing 18 (10), 1091-1116, 2001
1122001
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Artículos 1–20