Muhammad Mohsin Butt
Muhammad Mohsin Butt
Ghulam Ishaq Khan Institute of Engineering and Technology
Dirección de correo verificada de giki.edu.pk
TítuloCitado porAño
Intention to choose Halal products: the role of religiosity
A Mukhtar, M Mohsin Butt
Journal of Islamic Marketing 3 (2), 108-120, 2012
3322012
Private healthcare quality: applying a SERVQUAL model
M Muhammad Butt, E Cyril de Run
International journal of health care quality assurance 23 (7), 658-673, 2010
2762010
Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context
M Mohsin Butt, M Aftab
International Journal of Bank Marketing 31 (1), 6-23, 2013
1222013
Attitudes towards offensive advertising: Malaysian Muslims' views
E Cyril De Run, M Mohsin Butt, KS Fam, H Yin Jong
Journal of Islamic Marketing 1 (1), 25-36, 2010
1112010
A critical model of brand experience consequences
A Shamim, M Mohsin Butt
Asia Pacific Journal of Marketing and Logistics 25 (1), 102-117, 2013
962013
Antecedents of green brand equity: an integrated approach
PF Ng, MM Butt, KW Khong, FS Ong
Journal of Business Ethics 121 (2), 203-215, 2014
872014
The effects of social identification and organizational identification on student commitment, achievement and satisfaction in higher education
S Wilkins, MM Butt, D Kratochvil, MS Balakrishnan
Studies in Higher Education 41 (12), 2232-2252, 2016
582016
How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility
S Jahanzeb, T Fatima, M Mohsin Butt
International Journal of Bank Marketing 31 (2), 126-141, 2013
442013
Can after sale service generate brand equity?
S Ahmad, M Mohsin Butt
Marketing Intelligence & Planning 30 (3), 307-323, 2012
432012
Consumers' behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling
CB S Wilkins, M Butt
European Journal of Marketing, 2016 doi/abs/10.1108/EJM-01-2014-0036, 2016
322016
The influence of role models on young adults purchase
EC de Run, M Butt, CY Nee
Jurnal Kemanusiaan 8 (1), 2010
322010
Measuring Pakistani Mobile Cellular Customer Satisfaction.
MM Butt, EC De Run
Icfai Journal of services marketing 6 (1), 2008
232008
CAN ETHNICALLY TARGETED ADVERTISING WORK FOR MALAY ADOLESCENTS?: THE MODERATING ROLE OF THE STRENGTH OF ETHNIC IDENTITY.
MM Butt, EC de Run
Asian Academy of Management Journal 17 (1), 2012
182012
Country of origin and country of service delivery effects in transnational higher education: a comparison of international branch campuses from developed and developing nations
CM Chee, MM Butt, S Wilkins, FS Ong
Journal of Marketing for Higher Education 26 (1), 86-102, 2016
162016
Do target and non-target ethnic group adolescents process advertisements differently?
MM Butt, EC de Run
Australasian Marketing Journal (AMJ) 19 (2), 77-84, 2011
162011
Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
M Mohsin Butt, E Cyril de Run
Young Consumers 11 (3), 189-203, 2010
152010
The Effects of Employee Commitment in Transnational Higher Education The Case of International Branch Campuses
S Wilkins, MM Butt, CA Annabi
Journal of Studies in International Education, 2017
142017
Integrating behavioural and branding perspectives to maximize green brand equity: a holistic approach
MM Butt, S Mushtaq, A Afzal, KW Khong, FS Ong, PF Ng
Business Strategy and the Environment 26 (4), 507-520, 2017
132017
MNCs and religious influences in global markets: Drivers of consumer-based halal brand equity
MM Butt, S Rose, S Wilkins, J Ul Haq
International Marketing Review 34 (6), 885-908, 2017
122017
Transnational higher education: The importance of institutional reputation, trust and student-university identification in international partnerships
T Heffernan, S Wilkins, MM Butt
International Journal of Educational Management 32 (2), 227-240, 2018
102018
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