Andreas Kaplan

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Michael HaenleinProfessor of Marketing, ESCP EuropeDirección de correo verificada de escpeurope.eu
Yubo ChenTsinghua UniversityDirección de correo verificada de sem.tsinghua.edu.cn
Koen PauwelsNortheastern UniversityDirección de correo verificada de northeastern.edu
Barak LibaiMarketing Professor, Interdisciplinary Center, Herzliya , IsraelDirección de correo verificada de idc.ac.il
Grzegorz MazurekProfessor of Marketing, Kozminski University; Profesor Marketingu, Akademia LeonaDirección de correo verificada de kozminski.edu.pl
Yakov BartNortheastern UniversityDirección de correo verificada de northeastern.edu
Charles F. HofackerCarl DeSantis Prof. of Business Administration and Prof. of Marketing, Florida State UniversityDirección de correo verificada de business.fsu.edu
Chee Wee TanProfessor, Copenhagen Business SchoolDirección de correo verificada de cbs.dk
Peter FaderProfessor of Marketing at the Wharton School of the University of PennsylvaniaDirección de correo verificada de wharton.upenn.edu
John DeightonProfessor of Business Administration, Harvard Business SchoolDirección de correo verificada de hbs.edu
Eitan MullerProfessor of Marketing, New York University and Interdisciplinary Center, Herzliya (IDC)Dirección de correo verificada de stern.nyu.edu
Ming-Hui HuangNational Taiwan UniversityDirección de correo verificada de ntu.edu.tw
David VogelUniversity of California, BerkeleyDirección de correo verificada de haas.berkeley.edu

Andreas Kaplan

Professor | Dean | Rektor a.D. ESCP Business School Paris & Berlin

Dirección de correo verificada de escp.eu - Página principal

Artificial Intelligence Digitalization Higher education Marketing Social Media


Título Ordenar por citas Ordenar por año Ordenar por título	Citado por Citado por	Año
Users of the world, unite! The challenges and opportunities of Social Media AM Kaplan, M Haenlein Business horizons 53 (1), 59-68, 2010	23804	2010
A beginner's guide to partial least squares analysis M Haenlein, AM Kaplan Understanding statistics 3 (4), 283-297, 2004	2073	2004
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence A Kaplan, M Haenlein Business Horizons 62 (1), 15-25, 2019	805	2019
Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster AM Kaplan, M Haenlein Business Horizons 59 (4), 441-450, 2016	746	2016
Social media metrics—A framework and guidelines for managing social media K Peters, Y Chen, AM Kaplan, B Ognibeni, K Pauwels Journal of interactive marketing 27 (4), 281-298, 2013	717	2013
If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 AM Kaplan Business horizons 55 (2), 129-139, 2012	704	2012
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance AM Kaplan, M Haenlein Business horizons 54 (3), 253-263, 2011	700	2011
The early bird catches the news: Nine things you should know about micro-blogging AM Kaplan, M Haenlein Business horizons 54 (2), 105-113, 2011	675	2011
The fairyland of Second Life: Virtual social worlds and how to use them AM Kaplan, M Haenlein Business horizons 52 (6), 563-572, 2009	563	2009
Competition and strategy in higher education: Managing complexity and uncertainty F Pucciarelli, A Kaplan Business Horizons 59 (3), 311-320, 2016	429	2016
A brief history of artificial intelligence: On the past, present, and future of artificial intelligence M Haenlein, A Kaplan California management review 61 (4), 5-14, 2019	330	2019
Social media: back to the roots and back to the future AM Kaplan, M Haenlein Journal of Systems and Information Technology, 2012	314	2012
Toward a parsimonious definition of traditional and electronic mass customization AM Kaplan, M Haenlein Journal of product innovation management 23 (2), 168-182, 2006	285	2006
Haenlein. M.,(2010).“Users of the world, unite! The challenges and opportunities of Social Media.” AM Kaplan Business horizons 53 (1), 59-68, 2010	215	2010
Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value M Haenlein, AM Kaplan, D Schoder Journal of Marketing 70 (3), 5-20, 2006	179	2006
A model to determine customer lifetime value in a retail banking context M Haenlein, AM Kaplan, AJ Beeser European Management Journal 25 (3), 221-234, 2007	178	2007
European management and European business schools: Insights from the history of business schools A Kaplan European Management Journal 32 (2), 529-534, 2014	145	2014
The Britney Spears universe: Social media and viral marketing at its best AM Kaplan, M Haenlein Business Horizons 55 (1), 27-31, 2012	135	2012
The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration AM Kaplan, M Haenlein European Management Journal 27 (3), 197-212, 2009	132	2009
Consumer use and business potential of virtual worlds: The case of “second life” AM Kaplan, M Haenlein The International Journal on Media Management 11 (3-4), 93-101, 2009	129	2009

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