| Consumer perceived risk: conceptualisations and models VW Mitchell European Journal of marketing 33 (1/2), 163-195, 1999 | 1770 | 1999 |
| Generation Y female consumer decision-making styles C Bakewell, VW Mitchell International Journal of Retail & Distribution Management 31 (2), 95-106, 2003 | 638 | 2003 |
| Defining and measuring the quality of customer service BR Lewis, VW Mitchell Marketing intelligence & planning 8 (6), 11-17, 1990 | 634 | 1990 |
| Risk perception and reduction in the purchase of consumer services VW Mitchell, M Greatorex Service Industries Journal 13 (4), 179-200, 1993 | 591 | 1993 |
| Examining the antecedents and consequences of corporate reputation: A customer perspective G Walsh, VW Mitchell, PR Jackson, SE Beatty British Journal of Management 20 (2), 187-203, 2009 | 543 | 2009 |
| Gender differences in German consumer decision‐making styles VW Mitchell, G Walsh Journal of Consumer Behaviour: An International Research Review 3 (4), 331-346, 2004 | 402 | 2004 |
| Organizational risk perception and reduction: a literature review VW Mitchell British Journal of Management 6 (2), 115-133, 1995 | 393 | 1995 |
| Marketing causes and implications of consumer confusion VW Mitchell, V Papavassiliou Journal of Product & Brand Management 8 (4), 319-342, 1999 | 353 | 1999 |
| Generation Y attitudes towards e-ethics and internet-related misbehaviours O Freestone, V Mitchell Journal of Business Ethics 54 (2), 121-128, 2004 | 330 | 2004 |
| Understanding consumers’ behaviour: can perceived risk theory help? VW Mitchell Management Decision 30 (3), 1992 | 313 | 1992 |
| German consumer decision‐making styles G Walsh, VW MITCHELL, T Hennig‐Thurau Journal of Consumer Affairs 35 (1), 73-95, 2001 | 289 | 2001 |
| Problems and risks in the purchasing of consultancy services VW Mitchell Service Industries Journal 14 (3), 315-339, 1994 | 264 | 1994 |
| A role for consumer risk perceptions in grocery retailing VW Mitchell British Food Journal 100 (4), 171-183, 1998 | 263 | 1998 |
| An exploratory study of grocery shopping stressors R Aylott, VW Mitchell International Journal of Retail & Distribution Management 26 (9), 362-373, 1998 | 260 | 1998 |
| Towards a conceptual model of consumer confusion VW Mitchell, G Walsh, M Yamin ACR North American Advances, 2005 | 254 | 2005 |
| Consumer's risk-reduction strategies: a review and synthesis VW Mitchell, PJ McGoldrick International Review of Retail, Distribution and Consumer Research 6 (1), 1-33, 1996 | 252 | 1996 |
| The Delphi technique: An exposition and application VW Mitchell Technology Analysis & Strategic Management 3 (4), 333-358, 1991 | 242 | 1991 |
| Risk reducing strategies used in the purchase of wine in the UK VW Mitchell, M Greatorex European Journal of Marketing 23 (9), 31-46, 1989 | 241 | 1989 |
| The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction G Walsh, VW Mitchell European Journal of Marketing 44 (6), 838-859, 2010 | 233 | 2010 |
| UK Generation Y male fashion consciousness C Bakewell, VW Mitchell, M Rothwell Journal of Fashion Marketing and Management: An International Journal, 2006 | 233 | 2006 |
Thorsten Hennig-ThurauUniversity of MuensterDirección de correo verificada de wiwi.uni-muenster.de
