Stephen Vargo - Google Scholar Citations

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	All	Since 2014
Citations	53024	36279
h-index	61	57
i10-index	107	97

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Robert F. LuschProfessor of MarketingVerified email at email.arizona.edu
Melissa Archpru AkakaUniversity of DenverVerified email at du.edu
Heiko WielandCollege of Business, California State University Monterey BayVerified email at csumb.edu
Paul P. MaglioProfessor of Management and Cognitive Science, UC MercedVerified email at ucmerced.edu
James C SpohrerIBMVerified email at us.ibm.com
Kaisa Koskela-HuotariAssistant Professor, CTF Service Research Center, Karlstad UniversityVerified email at kau.se
Irene C L NgProfessor of Marketing and Service SystemsVerified email at warwick.ac.uk
Elizabeth DavidsonProfessor, Information Systems, University of HawaiiVerified email at hawaii.edu
Michael BarrettUniversity of CambridgeVerified email at jbs.cam.ac.uk
Matthew O'BrienBradley UniversityVerified email at fsmail.bradley.edu
Janet R. McColl-KennedyProfessor of Marketing, The University of Queensland, University of CambridgeVerified email at business.uq.edu.au
Jill SweeneyUWAVerified email at uwa.edu.au
Tracey Dagger/DanaherMonashVerified email at monash.edu
Jennifer D. ChandlerAssociate Professor of Management, California State University FullertonVerified email at fullerton.edu
Jaakko SiltaloppiPost-doctoral researcher, Aalto UniversityVerified email at aalto.fi
Jaideep C. Prabhuuniversity of cambridgeVerified email at jbs.cam.ac.uk
Mohan TanniruOakland UniversityVerified email at oakland.edu
Daniela CorsaroLibera Università di Lingue e Comunicazione IULMVerified email at iulm.it
Michael A. MerzAssociate Professor of Marketing, San Jose State UniversityVerified email at sjsu.edu
Hope SchauProfessor of Marketing, Eller College of Management, University of ArizonaVerified email at eller.arizona.edu

Stephen Vargo

Shidler Distinguished Professor, Professor of Marketing, University of Hawai'i at Manoa

Verified email at hawaii.edu - Homepage

Marketing Theory Marketing Strategy Service-Dominant Logic Value Co-creation Service Science


Title	Cited by	Year
Evolving to a new dominant logic for marketing SL Vargo, RF Lusch The Service-Dominant Logic of Marketing, 21-46, 2014	15312	2014
Service-dominant logic: continuing the evolution SL Vargo, RF Lusch Journal of the Academy of marketing Science 36 (1), 1-10, 2008	6552	2008
On value and value co-creation: A service systems and service logic perspective SL Vargo, PP Maglio, MA Akaka European management journal 26 (3), 145-152, 2008	3010	2008
Service-dominant logic: reactions, reflections and refinements RF Lusch, SL Vargo Marketing theory 6 (3), 281-288, 2006	2037	2006
Competing through service: Insights from service-dominant logic RF Lusch, SL Vargo, M O’brien Journal of retailing 83 (1), 5-18, 2007	1942	2007
The four service marketing myths: remnants of a goods-based, manufacturing model SL Vargo, RF Lusch Journal of service research 6 (4), 324-335, 2004	1586	2004
Institutions and axioms: an extension and update of service-dominant logic SL Vargo, RF Lusch Journal of the Academy of marketing Science 44 (1), 5-23, 2016	1310	2016
It's all B2B… and beyond: Toward a systems perspective of the market SL Vargo, RF Lusch Industrial marketing management 40 (2), 181-187, 2011	1302	2011
The service-dominant logic of marketing: Dialog, debate, and directions RF Lusch, SL Vargo Routledge, 2014	1214	2014
From goods to service (s): Divergences and convergences of logics SL Vargo, RF Lusch Industrial marketing management 37 (3), 254-259, 2008	1135	2008
Service, value networks and learning RF Lusch, SL Vargo, M Tanniru Journal of the academy of marketing science 38 (1), 19-31, 2010	1088	2010
Service-dominant logic: What it is, what it is not, what it might be SL Vargo, RF Lusch The service-dominant logic of marketing, 61-74, 2014	980	2014
Service-dominant logic: Premises, perspectives, possibilities RF Lusch, SL Vargo Cambridge University Press, 2014	955	2014
The evolving brand logic: a service-dominant logic perspective MA Merz, Y He, SL Vargo Journal of the Academy of Marketing Science 37 (3), 328-344, 2009	792	2009
Contextualization and value-in-context: How context frames exchange JD Chandler, SL Vargo Marketing theory 11 (1), 35-49, 2011	746	2011
Health care customer value cocreation practice styles JR McColl-Kennedy, SL Vargo, TS Dagger, JC Sweeney, Y Kasteren Journal of Service Research 15 (4), 370-389, 2012	740	2012
Why “service”? SL Vargo, RF Lusch Journal of the Academy of marketing Science 36 (1), 25-38, 2008	724	2008
The service system is the basic abstraction of service science PP Maglio, SL Vargo, N Caswell, J Spohrer Information Systems and e-business Management 7 (4), 395-406, 2009	704	2009
Toward a conceptual foundation for service science: Contributions from service-dominant logic RF Lusch, SL Vargo, G Wessels IBM systems journal 47 (1), 5-14, 2008	693	2008
Service-dominant logic as a foundation for service science: clarifications SL Vargo, MA Akaka Service Science 1 (1), 32-41, 2009	563	2009

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