| Predictably irrational D Ariely Harper Audio, 2008 | 5308 | 2008 |
| The dishonesty of honest people: A theory of self-concept maintenance N Mazar, O Amir, D Ariely Journal of marketing research 45 (6), 633-644, 2008 | 2230 | 2008 |
| Doing good or doing well? Image motivation and monetary incentives in behaving prosocially D Ariely, A Bracha, S Meier American Economic Review 99 (1), 544-55, 2009 | 1505 | 2009 |
| “Coherent arbitrariness”: Stable demand curves without stable preferences D Ariely, G Loewenstein, D Prelec The Quarterly journal of economics 118 (1), 73-106, 2003 | 1452 | 2003 |
| Wine online: Search costs affect competition on price, quality, and distribution JG Lynch Jr, D Ariely Marketing science 19 (1), 83-103, 2000 | 1387 | 2000 |
| Beautiful faces have variable reward value: fMRI and behavioral evidence I Aharon, N Etcoff, D Ariely, CF Chabris, E O'Connor, HC Breiter Neuron 32 (3), 537-551, 2001 | 1341 | 2001 |
| Procrastination, deadlines, and performance: Self-control by precommitment D Ariely, K Wertenbroch Psychological science 13 (3), 219-224, 2002 | 1260 | 2002 |
| Controlling the information flow: Effects on consumers' decision making and preferences D Ariely Journal of consumer research 27 (2), 233-248, 2000 | 1000 | 2000 |
| Effort for payment: A tale of two markets J Heyman, D Ariely Psychological science 15 (11), 787-793, 2004 | 959 | 2004 |
| Large stakes and big mistakes D Ariely, U Gneezy, G Loewenstein, N Mazar The Review of Economic Studies 76 (2), 451-469, 2009 | 865 | 2009 |
| Neuromarketing: the hope and hype of neuroimaging in business D Ariely, GS Berns Nature reviews neuroscience 11 (4), 284, 2010 | 824 | 2010 |
| The heat of the moment: The effect of sexual arousal on sexual decision making D Ariely, G Loewenstein Journal of Behavioral Decision Making 19 (2), 87-98, 2006 | 808 | 2006 |
| Contagion and differentiation in unethical behavior: The effect of one bad apple on the barrel F Gino, S Ayal, D Ariely Psychological science 20 (3), 393-398, 2009 | 807 | 2009 |
| The (honest) truth about dishonesty D Ariely Harper Collins Publishers, 2012 | 806 | 2012 |
| Building a better America—One wealth quintile at a time MI Norton, D Ariely Perspectives on psychological science 6 (1), 9-12, 2011 | 794 | 2011 |
| The IKEA effect: When labor leads to love MI Norton, D Mochon, D Ariely Journal of consumer psychology 22 (3), 453-460, 2012 | 717 | 2012 |
| Seeing sets: Representation by statistical properties D Ariely Psychological science 12 (2), 157-162, 2001 | 647 | 2001 |
| Unable to resist temptation: How self-control depletion promotes unethical behavior F Gino, ME Schweitzer, NL Mead, D Ariely Organizational Behavior and Human Decision Processes 115 (2), 191-203, 2011 | 625 | 2011 |
| Buying, bidding, playing, or competing? Value assessment and decision dynamics in online auctions D Ariely, I Simonson Journal of Consumer psychology 13 (1-2), 113-123, 2003 | 620 | 2003 |
| Sequential choice in group settings: Taking the road less traveled and less enjoyed D Ariely, J Levav Journal of consumer Research 27 (3), 279-290, 2000 | 618 | 2000 |
George LoewensteinProfessor, Carnegie Mellon UniversityVerified email at andrew.cmu.edu
