| Nudge: Improving decisions about health, wealth, and happiness RH Thaler, CR Sunstein Constitutional Political Economy, 2008 | 14585 | 2008 |
| Richard H. Thaler, Cass R. Sunstein, Nudge: Improving decisions about health, wealth, and happiness TC Leonard Constitutional Political Economy 19 (4), 356-360, 2008 | 14505* | 2008 |
| Nudge: Improving Decisions about Health, Wealth and Happiness RHTCR Sunstein | 14496* | 2008 |
| Does the stock market overreact? WFM De Bondt, R Thaler The Journal of finance 40 (3), 793-805, 1985 | 9271 | 1985 |
| Toward a positive theory of consumer choice R Thaler Journal of Economic Behavior & Organization 1 (1), 39-60, 1980 | 6754 | 1980 |
| Mental accounting and consumer choice R Thaler Marketing science 4 (3), 199-214, 1985 | 6658 | 1985 |
| Anomalies: The endowment effect, loss aversion, and status quo bias D Kahneman, JL Knetsch, RH Thaler Journal of Economic perspectives 5 (1), 193-206, 1991 | 5503 | 1991 |
| Experimental tests of the endowment effect and the Coase theorem D Kahneman, JL Knetsch, RH Thaler Journal of political Economy 98 (6), 1325-1348, 1990 | 5068 | 1990 |
| Fairness as a constraint on profit seeking: Entitlements in the market D Kahneman, JL Knetsch, R Thaler The American economic review, 728-741, 1986 | 4256 | 1986 |
| A survey of behavioral finance N Barberis, R Thaler Handbook of the Economics of Finance 1, 1053-1128, 2003 | 4124 | 2003 |
| Mental accounting matters RH Thaler Journal of Behavioral decision making 12 (3), 183-206, 1999 | 3578 | 1999 |
| A behavioral approach to law and economics C Jolls, CR Sunstein, R Thaler Stanford law review, 1471-1550, 1998 | 3471 | 1998 |
| Myopic loss aversion and the equity premium puzzle S Benartzi, RH Thaler The quarterly journal of Economics 110 (1), 73-92, 1995 | 3411 | 1995 |
| Further evidence on investor overreaction and stock market seasonality WFM De Bondt, RH Thaler The Journal of finance 42 (3), 557-581, 1987 | 3035 | 1987 |
| An economic theory of self-control RH Thaler, HM Shefrin Journal of political Economy 89 (2), 392-406, 1981 | 2978 | 1981 |
| Fairness and the assumptions of economics D Kahneman, JL Knetsch, RH Thaler Journal of business, S285-S300, 1986 | 2905 | 1986 |
| Gambling with the house money and trying to break even: The effects of prior outcomes on risky choice RH Thaler, EJ Johnson Management science 36 (6), 643-660, 1990 | 2641 | 1990 |
| Save more tomorrow™: Using behavioral economics to increase employee saving RH Thaler, S Benartzi Journal of political Economy 112 (S1), S164-S187, 2004 | 2590 | 2004 |
| Investor sentiment and the closed‐end fund puzzle CMC Lee, A Shleifer, RH Thaler The journal of finance 46 (1), 75-109, 1991 | 2415 | 1991 |
| Some empirical evidence on dynamic inconsistency R Thaler Economics letters 8 (3), 201-207, 1981 | 2401 | 1981 |
